Why we celebrate deodorant cream – and what makes it better

Natürliche OWIN Deo-Creme Textur mit pflegenden Öltropfen und Salbeiblättern – clean beauty Skincare, minimalistisch und nachhaltig inszeniert.

Why we celebrate deodorant cream – and what makes it better


It begins like almost every other day: You wake up, stretch, shower, and reach for deodorant. Automatically. Grab your arms and continue with the routine.

But when was the last time you thought about what you're actually putting on? What comes into contact with your skin—and why your favorite white shirt might turn yellow?

Deodorant is one of the most inconspicuous products in our everyday lives—and at the same time, one of the most underrated. The skin under the armpits is particularly absorbent: thin, warm, and well-circulated. What happens here doesn't just stay on the surface.

Spray, Roll-On & Stick – what’s really worth it


You can find a wide variety of deodorants in drugstores today. But not every one is ideal for you—or your skin.

  • Sprays: Quickly applied, dry instantly—practical for hectic days. But only a small amount actually reaches the skin; the rest disperses into the air or is inhaled. Especially in small spaces like the bathroom, this creates unnecessary stress on the respiratory system and the environment. Furthermore, spray cans are usually not refillable and are often made of energy-intensive metal composites.
  • Roll-ons: They can be applied more precisely. At the same time, with frequent use, skin flakes or hair often remain on the ball – which isn't ideal from a hygiene perspective. While antibacterial ingredients prevent the growth of germs, residues remain. In addition, the packaging is rarely reusable and usually ends up in the trash.
  • Sticks: A solid, wax-based version – often formulated with natural ingredients. Sticks are similar to deodorant creams in effect and application. However, they also involve direct skin contact: residues or bacteria can transfer to the product, especially with frequent use.

Deodorant cream – back to the roots


Did you know that the first commercial deodorant cream was sold under the name "Mum" in 1888? Long before sprays or roll-ons came along, people used nourishing ointments to naturally regulate body odor.

Today, this approach is being revived – not out of nostalgia, but because it makes sense:

Less technology, more impact. Less packaging, more responsibility.
  • Precise dosing – a pea-sized amount is sufficient
  • Refillable & compostable – minimal material use, no microplastics
  • Fragrance change possible – without having to buy new packaging every time

A brief moment with impact


Applying it with your fingers changes the application. You consciously touch your skin instead of spraying it in passing. This is especially true for the underarms – an area that rarely gets attention, despite being highly vascularized, containing lymph nodes, and playing an important role in the immune system. As you massage it in, you also gently activate the lymphatic flow: a mini wellness moment for your detox cycle.

This brief moment of massaging becomes a small ritual of mindfulness. Not complicated. Not esoteric. But simply: meaningful.

What you should pay attention to when choosing your deodorant


Many conventional deodorants – especially sprays – contain ingredients such as:

  • Aluminum salts
  • alcohol
  • Synthetic fragrances
  • Microplastics or preservatives

These substances land directly on your skin, can irritate it, and are absorbed through your pores. This doesn't have to be the case.

Most deodorant creams take a different approach. Ours, for example, consists exclusively of purely natural, certified ingredients that can even be classified as edible natural cosmetics. You can learn more about this in the article:
👉 What does “edible natural cosmetics” actually mean?

What's more, our packaging is designed with sustainability in mind—compostable, refillable, and free of microplastics. So you're not only doing something good for your body, but also for the environment.

OWIN – Only What Is Needed


With our deodorant cream, you choose what's essential: natural effect, conscious application, sustainable design.

No excess. No empty promises. Just what you really need – no more, no less.

👉 Discover our deodorant cream – natural, mindful, refillable.
Go to the product page now »

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